Our Fashion Story

Our History: Located in the heart of Downtown Chico, For Elyse was established in 1998 by Amber Kierig. Amber had a love for fashion at a very young age inspiring her to open For Elyse when she was only 21 years old! Amber and her husband Jeremy, named the boutique after their daughter Elyse. For Elyse has grown from a little brick and mortar boutique to a well-loved fixture of the community! Amber and Elyse are committed to providing outstanding customer service both in the store and also online. The FE family will help you find quality items that compliment your individual style! For Elyse allows you to look and feel good!

Our Style: At For Elyse, we believe that women are equipped to do anything they set their minds to. We support women's empowerment and believe that beauty comes in all shapes and sizes. We embrace fashion because it allows women to express their creativity and individuality.

About Us: For Elyse is a trendy boutique in downtown Chico. We are passionate about fashion and strive to provide our customers with styles that create confidence.

Upon stepping into For Elyse, you will be greeted by our personal stylists who are excited to create a unique shopping experience and exceptional customer service. Our stylists share our passion and are truly dedicated to helping you find an outfit you LOVE.

We care about getting to know each one of our customers at For Elyse - we want you to leave our store completely satisfied with everything you’ve found – and we know you will be! 

In 23 years the store has grown immensely, but we have expanded into a popular online store destination. You can take us with you anywhere! Join us and help us conquer our next milestone!

Become Apart Of Our Family: If you are unable to visit our physical locations, we encourage you to keep in touch with us! We have a dedicated team in our social media and customer service departments anxiously waiting to help you out! Be a part of the For Elyse family by following us on Pinterest, Facebook, and Instagram!