Our Fashion Story

Our History: Located in the small town of Chico, CA For Elyse was born in 1998. For Elyse has grown from a mother-daughter dream to a successful business committed to providing outstanding customer service, unprecedented quality, and unique style.

Amber Kierig, CEO of For Elyse, has devoted her life to the creation of For Elyse. At age 16, Amber started her first job in retail. From that moment she knew that one day she was going to open her own boutique. Through hard work and dedication, at the age of 21 a small boutique – Wild Orchid was opened. Wild Orchid was soon renamed to For Elyse.The name For Elyse was inspired from Amber and Jeremy's youngest daughter, Elyse. Over the years their daughter, Elyse, found her love for fashion. The passion lives on through three generations of women.

Our Style: At For Elyse, we believe that women are equipped to do anything they set their minds to. We support women's empowerment and believe that beauty comes in all shapes and sizes. We embrace fashion because it allows women to express their creativity and individuality.

About Us: For Elyse is a trendy boutique with two storefront locations; in downtown Chico and Redding. We are passionate about fashion and strive to provide our customers with styles that create confidence.

Upon stepping into For Elyse, you will be greeted by our personal stylists who are excited to create a unique shopping experience and exceptional customer service. Our stylists share our passion and are truly dedicated to helping you find an outfit you LOVE.

We care about getting to know each one of our customers at For Elyse - we want you to leave our store completely satisfied with everything you’ve found – and we know you will be! 

In 17 years the store has grown immensely. Not only do we have two locations in Chico and Redding, but we have expanded into a popular online store destination. You can take us with you anywhere! Join us and help us conquer our next milestone!

Become Apart Of Our Family: If you are unable to visit our physical locations, we encourage you to keep in touch with us! We have a dedicated team in our social media and customer service departments anxiously waiting to help you out! Be a part of the For Elyse family by following us on Newsletter, Facebook, Twitter, and Instagram!