As a Northern California native who has spent quite a bit of time all over the golden state, I'd have to say there's definitely a certain "laid-back cool" vibe that emits from the general fashion aesthetic. What's wonderful about west coast style is that it's more about an easy confidence rather than a strict trend guide. For the most part, west coast inspired looks incorporate soft fabrics, basic, comfortable, silhouettes, and small accents that make it unique. With new arrivals arriving everyday to the store, I definitely found what I was looking for in a west coast wardrobe. Laid Back & Lovely: Lazy Days Dress by Lani, Durham Sandal by Fortune Dynamic, Into the Sunset Tote, Come Sail Away Necklace. Blue Jean Baby: Get the look: Angie B18 Bootcut Jeans by Rock Revival, MK 285 Skinny Jeans by Miss Me, Autumn Romance Blush in Olive by Lush, Summer Love Tank in White by Sis Sis, Life Side Wedges by Delicious. California Cozy: Get the look: Ring Around the Rosy Scarf, Breeze Through Cropped Sweater by Guess, Reversible Tank by M. Rena in Cameo Rose, Jenny High Waisted Skinny Jeans by Flying Monkey, Dome Combat Boots by Soda. What do you think? Let us know what your favorite look is in the comments below!