February 07, 2014

Aerie Bans Photoshop!

photoshop fails2013 was most definitely the year of Photoshop fails. Whether it was Madonna's creepy Dorian Grey-type, ageless face, or Kim Kardashian's overly nipped-in waist and impossibly smooth skin, Photoshop has been to blame for some major fashion missteps. Thankfully, 2014 is looking like it's going to be the year of the fashion industry rethinking their photo retouching ways. PhotoshopThe UK-based fashion giant Debenhams recently launched a fashion campaign that aimed to feature models that aren't the usual size zero waifs. Featuring women who are amputees, plus-size, other otherwise unconventionally beautiful, the full campaign can be seen here. PhotoshopNot to be outdone, American lingerie brand Aerie recently announced their plans to halt the usage of Photoshop. They've gone through their entire website and deleted all photos that used Photoshop, replacing them with pictures of untouched ones. PhotoshopMost of the models have been in support of this move away from photo retouching. Twenty-eight year old model Amber Tolliver explained to Elle, "To recreate a human being using a computer process is a bit of an attack on who you naturally are. Like, if I'm not good enough or if I'm not beautiful enough, then why'd you book me?" PhotoshopWe want to hear from you! What do you think about photo retouching? Do you think it detracts from the integrity of the photo?
Amber Kierig
Amber Kierig


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